The sales of the book in other ebook formats has been greater than expected and so the publisher has decided to add another format. For those of you that have been waiting for this format, you can zip over to iTunes here and read it on your iPad, iPhone, or iPod Touch now.
http://itunes.apple.com/us/book/pursuit-of-a-thirsty-fool/id463481847?mt=11
It is also only $6.99 in this new format!!!